ROBERT LYNCH
boomsatsuma
MEDIA STUDENT
Unit 46 Audio Visual Promos
Analysing Audio Visual Promo's
Client Project - Electic Sessions.
Working Title: Electic sessions with Joe Carreyett.
Genre: Performance, music video
Duration: 3:30
Target audience: The target audience of this piece is anyone who listens to this genre of music. It is also for anyone who follows the smaller Bristol scene and is interested in hearing music from up and coming artists.
Outline: A drone fly’s through the air filming the opening shot, capturing the Clifton Observatory, The Clifton suspension Bridge and the immediate and far away surroundings. After the drone films the opening the screen fades into opening cards reading. The screen the fades into Joe playing his Guitar then he starts singing, using the rhythm he had the screen always cuts on the same note. The main bulk of the song consists of just 3 separate shots then near the end of the song some close ups are used to create some connection between the performer and his instrument.
Visual elements -
Natural lighting: We filmed the entire shoot outside and did not have any extra lights with us so entirely used the natural light, we checked where the sun would be at the time of filming to know what the lighting would kind of look like.
Camera movement: Cameras 1, 2 and 3 were all set up on tripods so were stationary when the filming was happening. After the video was shot we then handles the cameras and did a second video with close ups etc.
Editing: With the editing I set up a multi cam on premier pro, I inserted the audio and left it locked as a continues course of sound then inserted the visuals and used the multi cam to change shots when I wanted.
Setting: The setting was the Clifton Observatory Bristol with a nice view of the Clifton Suspension bridge and the avon gorge.
‘TheAngel Coffee House’
Purpose: The purpose of this video is to promote and present ‘The Angel Coffee House’ by showing it of using a range of photography elements. As well as showing the standard of coffee that is being made.
Form: 5 minute Youtube video using different photography elements.
Content: The content of this video is ‘The Angel Coffee House’ and what a day inside it is like, the atmosphere the workers, the coffee they produce and the people who enjoy it. 1.15 is a good moment to see what ‘The Angel Coffee House’ produces, the shot is a still shot of some food that has been set out by the coffee shop and a worker preparing someones drink. This shot shows the standard they set. Shots used in this video are used really well, one that is used often are cut away shots to someone working or enjoying their time whilst someone talks about the shop.
Meaning: The meaning of this video is to is to show what coffee house is like and to try and get more people to come and try it out.
Genre: The genre of this video is online advertisement.
Intended Audience: This coffee house seems like a family friendly place so it would make sense that the video is aimed at adults who might have kids.
Apple - Pride
Purpose: The purpose of this video is to show apple’s support for the gay community, whilst doing this they are flexing their connectivity with their customers as well as their customers with each other. In the end the main idea is to get people to by apple products. This is because by watching this advert people will feel like they share the same openness and connectivity if they al share one thing is common, that being apple.
Form: 2 minute youtube and TV advert. Online commercial.
Content: This video contains the focus of the video throughout which is apple’s connectivity with it’s costumers. it shows how strong it's relation ship with it's constumers are and how much it cares about their individuality and their choice to be who they want to be. The fact that Apple has organized a pride rally not only for it's costumers but for anybody who wants to come shows how comitted they are to impacting their lives whether is be through social collective movements or through providing a convinient schedule with great technoligy.
Meaning: The meaning behind the ralley is to celebrate the diversity of our communitys as well as celebrating those who except and are comfotable with who they are regardless of how much negativity they may get. The meaning behind the video is Apple showing it is commited to these values we all share and that at the heart of it Apple is part of us, it may be a company but shares the ideas and values we hold dear.
Genre: The Genre of this video is an online advertisment.
Intended Audience: The intended target audience is anyone who celebrates pride as they will see Apple celebrating as well and feel inclined to come over to Apple as Apple is showing how it shares those core base value we hold dear.
Electic Session Pre Production
Treatment
Treatment and concept for boomsatsuma eclectic session: Joe carreyett
For this project we intend to create a live musical session featuring a musical named Joe, we want to capture him recording live in a scenic spot over looking the clifton suspension bridge. The reason we are doing this is to offer this musical a promotional video they can use to present their talents to anyone they want. We are doing it free of charge as we want to give these performers a platform to further themselves.
As well as giving these performers a promotional piece to further themselves in their respective industry it provides me with a piece that I have created and can use that in my own portfolio. It is a give and give proposition where both sides are gaining something out of the experience and bettering themselves.
Eclectic sessions was created by boomsatsuma and has worked with many artists through the years and has presented them all with a promotional pieces.
Script
As this was a live session we could not write a script exactly but we followed the storyboards as a structure, the storyboards helped us with visualizing where the artist must go and where equipment will go. For a video structure we also looked at past Eclectic sessions to base ours of.
Storyboard
Location Recce for Clifton Observatory
Risk Assessment by Alon Farrow
Legal and Ethical Considerations
Legal considerations: We will be filming on a location that does not belong to us so we must follow their rules and represent them in an appropriate way. We will also be recording covers by some people so we need to make it clear these are covers.
Ethical considerations: We need to represent the performers appropriatly and not release any information or represent them in a negative way.
Certification
to learn more about certificates visit the BBFC
Post Production
Editing Proccess
This is the entire editing screen, it contains the source video which is the video to the left that I will be using to edit, and the edited video view to the right which is where I can watch the suqence that I've been editing.
This is the sequence being editied, in this sequence is the video and audio from the cameras and mics as well as cards that have been added giving context to the piece. As well as they you can see yellow boxes on the footage which is fades, they are used to transition between shots in a gradual period of time instead of a cut.
Rush logs
This is my rush log, it contaisn all the footage I need to complete the edit.