ROBERT LYNCH
boomsatsuma
MEDIA STUDENT
UNIT 15/18 Print Based Advertising Media
Take 10 Promo
Project idea
We want a video celebrating Bristols young diversity. The general public will be making this video work. We are going to get young adults in Bristol to send us 10 second, unedited, unfiltered one take videos doing whatever they want. These videos will be brought together to have a large exhibition held in town at the loco club.
Proposal
Legal and Ethical considerations
Legal considerations: As this project is about freedom of speech we should still be aware of people who may be trying to slander or go after someones personal figure that may end up in a legal perceedings. As we are filming the subjects in public we should also be aware of not having shop fronts or unessisary brand promotion in the shots as they may bring unwated copyright claims our way.
Ethical considerations: Again this project is based upond freedom of speech, but we should still conciously not help promote any kind of hate speech from racism, homophobia, antisemism or any other.
Production Schedule
Story Board
Risk assessment
Poster Design
My Poster Draft
Feedback: Add images in order to make the poster more visually pleasing.
Add more contact information so people know where and how to send in their Take 10 Videos
My Poster Draft #2/ Final
Changes made from feedback: As you can see I have completley covered the backgound in images which make the poster look much more vibrant fun and colourful. I have also added contact information so people know where and how to send their take 10 videos.
Analysing advertising campain
Got milk?
Aims and objectives: The aims and objectives of the “got milk”? campaign was to encourage the consumption of cows milk and to sell more milk to the public.
Target audience: The target audience of this campaign would be aimed at anyone who drinks milk, though more likely, anyone who can buy milk. The commercials were more likely aimed at parent’s who have kids as milk is an every day essential in any house especially a family home.
Representation: For the TV commercials there was a setting in which someone may need milk from eating something sticky or seeing something bad happen to someone who doesn’t drink milk, this would end in someone wishing they had milk or to start downing the carton. For most of the TV adverts the subject would look into or near the camera holding the carton which reads milk on it. The screen then fades and a voice asks, got milk? For the print based advertisement the most famous of the posters were that of famous people, be that an actor or a singer, TV personality, athlete or model. These people would be doing there usual thing just with a line of milk across there top lip, they have milk. In terms of representation I believe the Got Milk advertsiment represents a wide range of people, for example the campain does not only comprise of one specific group of people but many, this is shown in the advertisment. As you can see by the images I have chosen they have used Taylor Swift, at the time was a country singer, Hugh Jackman a hollywood film star, Whoopi goldberg a black female superstar. Neil Patrick Harris, a huge star and representer of the gay community. As well as Frankie Muniz and Hayden Panettiere.
Campaign message: The campaign message of “got milk?” was that you need milk. Milk is a everyday essential and we don’t really like it when there is no milk in the fridge. One of the creators of the campaign said it’s about keeping milk around. You don’t want to give your audience something too hard to looking into but just show them what you are selling that relates to your company, it worked so well because people could relate to the idea of needing milk.
Print based advertising used in campaign: The print based campaign uses posters of or famous people such as Hugh Jackman, David Beckham, Taylor Swift, Miley Cyrus, Neil Patrick Harris and more. The posters all consist of these people with little boxes of text that apply to both them and the milk whilst rocking a milk moustache.
Relevant legal and ethical issues: Ethical issues of the campaign would be against people who don’t drink milk for one reason or another. Some people make a choice not to drink animal milk for moral reasons. Where some people can’t drink dairy products for health reasons. These people could feel like the marketing campaign are being ignorant or not taking their issues into account. Legal issues could arise if a image of someone was used without their permission. Another legal issue for the print would be getting permission to put the posters up.
Regulatory bodies: IPSO is a regulatory body that regulates magazines and other imagery.
Method: The method they used was just to show people exactly what they buy milk for, they got the public relating to some of these adverts which helped to with the sales.
Got milk TV advertisment
Aims and objectives: The aims and objectives of the “got milk”? campaign was to encourage the consumption of cows milk and to sell more milk to the public. The objective with this visual campian it to use fun and creative scenarios to entise people to ourchase milk.
Target audience: The target audience like the print based campain will be tageting anyone who drinks milk or more specificly anyone who can afford milk.
The representation: The representation of this compain is played out through a scenario in which a man is eating some kind of sticky food while listening to the radio, the radio host then announces he will be asking a question and who ever calls in with the right answer will win a prize. The radio host then asks a question relating to a duel two famous historical figures had...it just so happens that the man eating his sticky food is surrounded by pieces of art and items related to the due. He then calls in to the radio host and says the answer thought due to the food in his mouth the host cannot make out what he is saying. The man then reaches for his carton of milk to realise there is only a tiny amount in it. When the host hangs up and the man is left untterly destroyed he turns to the camera and only one question can be asked...got milk? Unlike the print based campain the TV commersial only focuses on one individual, at the same time they are not focusing on this person as a white male, just as a person.
Campaign message: The campaign message of “got milk?” was that you need milk. Milk is a everyday essential and we don’t really like it when there is no milk in the fridge. One of the creators of the campaign said it’s about keeping milk around. You don’t want to give your audience something too hard to looking into but just show them what you are selling that relates to your company, it worked so well because people could relate to the idea of needing milk.
Relevant legal and ethical issues: Ethical issues of the campaign would be against people who don’t drink milk for one reason or another. Some people make a choice not to drink animal milk for moral reasons. Where some people can’t drink dairy products for health reasons. These people could feel like the marketing campaign are being ignorant or not taking their issues into account. Legal issues could arise if a image of someone was used without their permission. Another legal issue for the print would be getting permission to put the posters up.
The regulatory body that would mainly manage the boradcasting of this commersial is the FCC as they are the largest regulatory body in the United States that work on sensor ship in his related industry.